When it comes to online marketing there are so many considerations for you to make and so much information around that it makes it especially hard to avoid feeling overwhelmed, and unfocused on your next steps.
With this in mind (and as a side note to the recent online marketing blogs on automation), I wanted to share a couple tips on what you can do to stay focused. A checklist, if you will, to avoid feeling overwhelmed with your online marketing while being able to stay on track with the goals you set.
Use helpful online marketing sources relevant to your priority goals
Patience is a virtue, as the saying goes, and it’s applicable to every marketer and business owner out there. When it comes to information that can help you with your online marketing, there’s an abundance.
If you try reading every interesting article that ends up in your inbox or that you see on Twitter or Facebook, you’ll end up reading all day. You’ll also end up finding another article that will lead you to another article and then another, and so on.
If you’re going to get anywhere with your online marketing efforts, you need to focus on reading articles that talk about your most important implementation actions first.
So, for example, if you have decided that you want to grow your subscriber list to implement a new email marketing campaign, there’s no need for you to read about social media marketing ads just yet.
As a way to help you stay on track, here’s a five item checklist that I’ve found most useful for myself (professionally), and for clients that I’ve consulted with for their online marketing needs.
- Read articles that give you answers and steps to what you are looking to do tomorrow or next week or in the first quarter of a new year.
- If you don’t have a list of online marketing goals by priority, make one. Even if it’s just bullet points, make your list as soon as possible. Organize them by priority based on what goals you want to achieve first with your online marketing.
- If you can set a timeframe for each activity based on how long you think it will take you to set all the pieces in motion; this can really help you stay focused because you have a deadline. However, there are some people that don’t do well with deadlines. If it has to deter you from reaching your goals, don’t set any times; just action steps that you know you need to take in order for you to have that specific online marketing activity going.
- When you find an online marketing article that talks about something you’re interested in doing in the future with your online marketing efforts, save the article/link in a bookmark or excel sheet; somewhere that you know you’ll easily locate when you’re ready to move to this item.
- If you catch yourself feeling a bit down because it feels like it’s taking forever to get one of your online marketing strategy components going, remember that Rome wasn’t built in a day (as the expression goes). You have to give yourself the time to understand what you’re doing completely so that you can implement it effectively.
Hopefully these pointers (which are guidelines that you should adapt over time to fit you, as only you can know exactly how you focus best on things) can bring you to limit your reading to those online marketing articles that you need sooner than later. Not only will this avoid information overload, but it will also allow you to grasp an in-depth understanding of what you’re doing. This process and gained knowledge will prepare you for your next online marketing focus activity.
What types of challenges are you facing with online marketing overload and prioritization that I can help with?